The Ultimate Guide to Choosing Paper Stock
The paper you choose says as much about your brand as the design printed on it.
Understanding Paper Weight
- Text weight (60-100lb): Ideal for flyers, brochures, inserts
- Cover weight (80-130lb): Great for business cards, postcards, covers
- Card stock (14pt-32pt): Premium feel for business cards and invitations
Coating Options
- Gloss: Vibrant colors, photo-friendly, professional look
- Matte: Elegant, easy to write on, reduced glare
- Uncoated: Natural feel, great for letterheads and stationery
- Silk/Satin: Smooth finish between gloss and matte
Special Finishes
- Spot UV: Glossy coating on specific areas for contrast
- Foil Stamping: Metallic accents for a premium look
- Embossing/Debossing: Raised or recessed texture
- Soft Touch: Velvety lamination for a luxurious feel
Choosing for Your Project
Match paper to purpose: heavy card stock for business cards that feel substantial, glossy cover for photo-heavy brochures, uncoated text weight for elegant letterheads.
Not sure which paper is right for your project? Request a free sample kit and feel the difference yourself.